Location: Remote (India)
Team: Marketing
Experience: 2–3 years in SaaS marketing
About the Role
VWO is looking for an Associate Demand Generation Manager to accelerate our growth engine. In this role, you will plan, execute, and optimize multi-touch demand creation programs using inbound and outbound tactics — with the goal of driving qualified pipeline and measurable revenue impact.
We’re looking for someone who is analytical, creative, and execution-focused — a self-starter who brings ideas to the table and sees them through with precision.
What You Will Do
Monitor evolving business needs, market trends, and audience behavior to identify growth opportunities.
Own content-led demand generation initiatives including webinars, ebooks, virtual events, reports, and more.
Build and manage long-term demand generation roadmaps (3/6/12 months) with clear goals and deliverables.
Plan, design, and launch campaigns tailored to ICP, stage, and intent signals.
Partner cross-functionally with product, content, design, growth, and sales to execute campaigns end-to-end.
Track and manage campaign analytics, derive insights, and report performance transparently.
Experiment with and leverage AI tools to boost efficiency, automation, and scale.
Continuously optimize programs for conversion, lead quality, and pipeline performance.
Skills & Qualifications
2–3 years of experience in B2B SaaS marketing with exposure to demand generation or lifecycle growth.
Strong understanding of the sales funnel, buyer journey, and MQL→SQL→Pipeline motion.
Proactive, execution-oriented mindset with ownership and accountability.
Strong analytical capability with comfort in diving deep into data and insights.
Excellent communication — written documentation is key in a remote-first setup.
Fast learner with a technical and tool-friendly mindset.
A good collaborator and listener with the ability to work cross-functionally.
Comfortable with experimentation and ambiguity.