Wingify is looking for a Senior Product Marketing Manager who will be responsible to take products and features to market, own its messaging and external communication, and bring market feedback to the product and engineering team.
As a Product Marketer, your role will span across the boundaries of sales, product, marketing and customer success. You will be expected to create product and feature pitches, messaging and positioning across channels that helps drive product growth.
What does the role entail?
- Sales enablement: Partner closely with Sales and Pre-Sales to create enablement assets such as decks, one-pagers, demo narratives, email templates, and objection-handling guides. Enable field teams through product training, launch readiness sessions, and ongoing messaging updates to improve win rates and deal velocity.
- Competitive intelligence: Own competitive research and intelligence, including market landscaping, competitor teardowns, feature comparisons, and pricing/packaging insights. Create and maintain sales-ready competitive assets such as battlecards, comparison pages, and internal FAQs. Continuously monitor competitive moves and translate insights into updated positioning, messaging, and GTM recommendations.
- Product messaging: Zero-in on the ideal customer profile for a product and/or feature and create messaging that makes understanding the product/feature easy which leads to interest generation
- Research: Support product, feature research & market research to support product communication
- Formulate GTM: Identify the different marketing channels that can be utilized for go-to-market, potential impact, their priorities, and timelines. Own the product narrative going out in the market to help communicate value to the prospects and the opportunities in the pipeline.
- Writing content across channels: Translate the product messaging into different marketing material like web pages, sales enablement collaterals, emails, ad-copies, blogs, etc.
- Use case writing: Do customer feedback and research with the objective of identifying their use case of the product/feature, identify impact the product/feature has had on the customer’s business, and convert that into inspiring stories
- Program management: Efficiently collaborate with members of the different marketing sub-functions, product, pre-sales, engineering and other functions to deliver on planned activities
- Impact analysis and agility: Identify the performance of the different GTM activities and adjust the messaging/way forward accordingly
Some other functions you would be working with
- Product Management/Engineering: Align with the product roadmap and have a strong understanding of the reason why the product/feature is being built
- Customer Success: Identify feature adoption for existing customers and take necessary actions
- Design: Ensure all marketing communication is visually appealing and in accordance with design guidelines
- Web-development: Take marketing communication live on the website as per the go-to-market activities and ensure visitor interaction is smooth