Marketing Automation Manager

Key Responsibilities

• Marketing Campaign Execution: Build, execute, and optimize email marketing campaigns, landing pages, and automated workflows to generate leads and improve prospect and customer engagement.
• Marketing Automation: Design and manage drip campaigns, lead nurturing programs, and lifecycle automation workflows to accelerate the sales cycle and improve conversions.
• Email and Landing Page Development: Create and optimize HTML-based emails and landing pages using marketing automation platforms such as Marketo or HubSpot, ensuring functionality, responsiveness, and a strong user experience.
• Lead Management and Segmentation: Partner with Sales Operations and Marketing teams to segment prospect and customer databases, maintain audience lists, and deliver targeted, personalized campaigns.
• Lead Scoring and Profiling: Develop and monitor lead scoring models, user profiling, and qualification processes to improve lead quality and sales readiness.
• CRM Integration and Lead Flow: Manage and optimize integrations between marketing automation platforms and CRM systems, ensuring accurate lead data, seamless synchronization, and efficient lead handoffs.
• Campaign Analytics and Reporting: Track campaign performance, analyze key metrics, and build reports to measure engagement, conversion rates, lead quality, and pipeline contribution.
• Marketing Performance Insights: Collaborate with Product Marketing and other marketing teams to evaluate campaign effectiveness and identify opportunities for improvement.
• Subscription and Compliance Management: Develop automation workflows for subscription preferences, email opt-ins, and communication management while ensuring compliance with applicable email marketing and data privacy regulations.
• Process Optimization: Continuously improve automation workflows, campaign operations, and reporting processes through testing, data analysis, and experimentation.
• Cross-functional Collaboration: Work closely with Marketing, Sales, Sales Operations, Product Marketing, and Technology teams to align automation initiatives with business goals.

Requirements

• 7+ years of hands-on experience in marketing automation, campaign management, or a related field.
• Mandatory: Strong working knowledge of marketing automation platforms - SFMC and Marketo
• Experience building and managing automated email campaigns, drip campaigns, lead nurturing programs, landing pages, and marketing workflows.
• Working knowledge of HTML, CSS, and JavaScript, with practical experience developing or customizing emails and landing pages.
• Experience with CRM integrations, lead lifecycle management, database segmentation, and lead scoring.
• Strong analytical skills, with the ability to interpret campaign data, build reports, and translate insights into actionable improvements.
• Proficiency in Microsoft Excel or similar tools for data manipulation, analysis, and reporting.
• Excellent organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines simultaneously.
• Strong written and verbal communication skills in English.
• Ability to collaborate effectively with cross-functional teams, including Marketing, Sales, Sales Operations, and Technology.
• A proactive mindset, strong problem-solving abilities, and a willingness to experiment and explore new approaches.

Good to Have

• Experience with API integrations, webhooks, or other system integration methods.
• Familiarity with Salesforce or other CRM platforms and their integration with marketing automation systems.
• Exposure to Apex coding or similar CRM customization capabilities.
• Experience with progressive profiling, advanced personalization, and conversion optimization.
• Understanding of email deliverability, consent management, and global email marketing regulations.
• A bachelor's degree in Engineering, Business, Marketing, or a related discipline; an MBA is an added advantage.